Last year, we heard about a range of technology trends for CFOs and financial management. There was much discussion about cloud technology, artificial intelligence and the changing role of the CFO. There is little doubt that several of these topics will remain crucial this year.
However, the experts who contributed to this article also have big expectations regarding some new, specific developments. From artificial intelligence and automated accounting to business intelligence and the consolidation of the CFO as an strategic partner, the following are tech trends you should put on your watchlist, or implement right away.
7 Technology Trends for CFOS in 2019: What’s at stake?
1. A real test for Artificial Intelligence (AI) and robotics
There have been great expectations for AI over the last few years. In fact, some expected to see voice control and smart assistants like Alexa or Siri exploding in the workplace. However, AI is yet to be fully integrated into financial management. According to Mark Gandy, a consultant providing CFO services to small to medium-sized businesses at G3CFO, the financial field still needs to catch up.
“Marketing makes the most sense for now where AI can be used to spot trends and consumer behaviors. FP&A is where I hope to see AI being tested,” says Mr. Gandy. Along those lines, some experts think that software robotics will be one of the preferred channels to test AI. For instance, Chris Bevelander, CFO and COO of DocWolves, believes that AI “applied in writing robot reports” will be one of the most important tech trends in financial management.
Similarly, Heikki Siltanen, Financial Controller at the Finnish social and healthcare provider Mehiläinen, argues that robotics will become increasingly popular. Sale efforts of service providers, as well as the financial convenience that robots provide to large corporations, will boost that trend. “CFOs are required to make fast decisions regarding the adoption of new technologies. The experimentation with them has become the norm”, adds Siltanen.
2. Automated accounting and transactions gain momentum
One of the ‘natural’ outcomes of AI development is automation. Some experts feel that 2019 could be the year when automated accounting will finally flourish.
For instance, Ralph Wilson, Group Finance Director for Reach4Entertainment Enterprises and former Head of Finance for BBC Worldwide, expects to see “more user-friendly and more automated accounting systems” this year. He also thinks that “automated purchase and sales ledger transaction processing between clients and suppliers” will play a big role.
For Ignacio Rubio, CFO of the online media company T2O Media, technology for process automation will have the strongest impact in 2019. “CRM and financials software are more powerful, and large media platforms are increasingly automated to simplify all types of transactions (collections, payments, accounting, blocking of certain banking transactions, etc.). These automations allow for the streamlining of internal processes and focus on providing greater value in the organization.”
Chris Bevelander and Heikki Siltanen also think that automation will be key throughout 2019. While Bevelander believes that “integration and large scale application of automatic processing of digital invoices and further digitising invoices” will have a major impact on financial management, Siltanen sees “more automation in AR/AP and bookkeeping.”
For some, the adoption of this technology will change the face of the financial field. John Orlando, Executive Vice President and CFO of the budgeting company Centage, highlights one of the benefits. Thanks to the adoption of these kinds of automated tools, finance departments will “become more focused on developing and evaluating key strategies,” argues Orlando.
3. Real-time insights (will) become essential
Two years ago, Jeff Thomson, an expert in CFO insights, wrote an article in Forbes Magazine predicting several things. One was that, “finance will become increasingly dependent on automation and analytics to deliver real-time, clear, actionable and forward-looking insights.” According to experts we spoke with, this trend will maintain its appeal in 2019.
In this regard, Jose Li, CEO and Founder of the Fort Lauderdale-based company 71lbs.com, told us how “access to vast sources of information on the cloud and in real-time” has shaped the way CFOs operate. Furthermore, he thinks that the “ability to view unit economics (e.g. CAC, LTV) in real time” could be the most important CFO tech trend of 2019. In fact, don’t be surprised if real-time insights become the most discussed subject in upcoming months.
4. Better decisions through data management and business intelligence
CFOs will have new and improved tools to help them standardise and provide quick access to data. As a result, data visualisation will represent “a big advantage and a great tool in the decision making process for financial processes, in particular” argues Vanessa Goscinny, Finance Director for the Open Society Foundations in Haiti.
Similarly, Miguel Losada, Finance Director for the product development company Inspiralia, foresees a new reality full of possibilities for CFOs. The ability to manage data “in short periods of time is going to be unimaginable. Making financial decisions under simulation scenarios could place us in another kind of reality completely different from the current one,” says Losada.
Furthermore, Losada imagines big data playing a major role in financial security. “Big data offers opportunities that will allow us to know our clients and providers much better,” argues Losada. He also sees it as a helping hand when it comes to meeting criminal compliance challenges.
Besides big data, Losada reports that data management will be affected by the popularity of business intelligence. In fact, he thinks that business intelligence for finance will gain importance thanks to its ability to integrate different kinds of software within an organization. Chris Bevelander shares that point of view, and expects “business intelligence for powerful data analysis of large amounts of customer behavior data” to be one of the top three technology trends in financial management in the near future.
Along those lines, Jorge Garcia, VP Finance – CFO of Tiendas D1, Colombia’s largest hard discounter, highlights the impact that big data will have in 2019, especially when it comes to business intelligence. “Business intelligence apps based on big data will allows us to properly identify opportunities and new trends in the market,” affirms Garcia.
5. Further (and better) integration through cloud technology
According to Vanessa Goscinny, “cloud based applications and devices will continue to strongly influence the way organizations work,” which she sees as relevant in terms of collaborative working and access to data from anywhere in real time.
Jorge Garcia also believes that the integration of cloud computing, big data and AI will play a crucial role in financial management this year. That kind of integration, “will allow CFOs and top executives to have access to reliable and tailor-made information that will significantly improve the decision-making process,” says Garcia.
Thanks to the ongoing cloud trend, Chris Bevelander predicts that the mobility that defines the virtual office will be reinforced in 2019. Likewise, he expects “more integration of systems allowing more people in the organization to have more available information.”
As far as financial management, cloud-based solutions (vs all-in-one software) are here to stay. Roy Golden, CFO at Zerto, recently stated in cfo.com that the global cloud market is expected to grow to $390 billion by 2020, in reference to research published by Bain.
“Cloud computing is one of the biggest tech trends in a generation. And one of the biggest areas of impact is how it presents a new landscape for chief financial officers to work within.”
6. A more strategic focus for a digital CFO
“Technology has forced CFOs to expand their expertise beyond accounting and finance,” affirms Heikki Siltanen. According to Michele Zangri, Vice-President of Operations and CFO for Unit 4 in North America, “modern technology has played a big hand if not the entire hand” in the evolution of finance roles. With all the ongoing digital disruption in AI, automation, real-time data and cloud technology, the role of the CFO will inevitably continue to evolve.
Part of that evolution includes CFOs engaging in tasks that are highly influenced by new technology. “We will have to learn how to analyze data in real-time, how to detect future risks for our companies, where to find data, and especially how to add value to that data,” adds Miguel Losada.
Adopting the technology necessary to carry out these tasks will be an essential ingredient of this trend. However, we are not just talking about financial technology. In fact, Jorge Garcia argues for the importance of adopting technology that goes beyond the financial sphere. The modern CFO needs “to have a broad knowledge of the impact that technology has on business, clients, shareholders, entities, stakeholders, the environment and society as a whole.”
This includes a new focus that the CFO will need to gain within the organization overall. A new focus “away from the mechanics of producing reports, and more towards value-add commercial work,” states Ralph Wilson.
In 2019, CFOs will be more involved in the strategic aspects of their companies. As stated by Miguel Losada, today’s digital CFO is aware and understands the strategy of the company. The modern CFO not only enables corporate change, but also helps the company to achieve its goals. This strategic role will significantly increase in the next twelve months.
7. New developments in cybersecurity
Security has become a top priority, and this year we will see more CFOs investing heavily in technology aimed at protecting their businesses. Because of the vulnerability of the current environment, Ignacio Rubio sees developments in cybersecurity as crucial in 2019. “Preventing attacks on your business is key to guaranteeing and offering security to customers. Protecting your data is essential in current times, where there are more and more cases of greater cyber attacks,” explains Rubio.
The need for security related applications and hardware will play a major role in financial management this year. “Because data can be accessed from anywhere, they have to be secured, especially when it comes to sensitive financial information,” argues Vanessa Goscinny. She strongly believes that security will shape the technological focus of financial management during 2019. It’s the CFO’s responsibility to work alongside IT experts in their teams to understand all of the security requisites. Here you can see a real example of web technology security taken seriously.
Additional trends: offshore, benchmarking and…blockchains!
Apart from these 7 trends, there are others worth mentioning. Ralph Wilson, for example, argues that core accounting functions will be moving from business units to centralized offshore specialist providers. He also feels that the adoption of new modern reporting packages will improve “user-friendly KPI and dashboard reporting.”
Besides access to unit economics in real-time, Jose Li stresses the importance of comparing and benchmarking technology. “Comparing and benchmarking information with your current financials, or with competitor’s financials, gives a different dimension not seen before”, argues Li. Benchmarking and comparison technology will be instrumental this year.
Finally, Mark Gandy hopes to see the integration of blockchain and virtual reality into financial management. In fact, he hopes 2019 is the year when blockchain will be integrated throughout major ERP platforms. He also wonders how virtual reality can be integrated into top finance organizations globally. “I see new and emerging innovations throughout the sales process. Finance? Not sure. Let’s see what happens”, concludes Gandy.
Tech Trends for the Next Gen CFO: Going for the long run
If we look carefully, two things connect all of the previously mentioned trends. First, linearity. How can you talk about AI without touching on automation or real-time insights? How can you discuss the changing role of the CFO without saying anything about cloud technology in financial management?
Second, evolution (vs. sudden disruption). All of these trends are extensions of things that have been occurring for some time. AI, automation and cloud technology are trendy now, and will probably continue to be this year, or even five years from now. “These trends have been developing for some time now and most of them will only be stronger in the future,” states Vanessa Goscinny. In other words, we are facing trends that will affect financial management in the long run.
So there you have it. Are you a CFO or finance-related professional? Do you agree with the trends outlined by these experts? Is there anything we didn’t say that you see as a potential trend for this year? We would be happy to hear your thoughts about it and include them in upcoming articles.
Photo by G. Crescoli on Unsplash