I came up this morning on this article covering the last big Salesforce event, Dreamforce Europe and how Marc Benioff, new Salesforce CEO just created his own version of Web 3.0.
I know people try to create marketing momentums with nice buzz words such as Web 2.0. I must say, I don’t really like the concept and as said by Josh Catone here, it’s my personal opinion that there is no such thing as Web 3.0 or Web 2.0, but just the Web and what we make of it.
Something does strike me though:
“One of the most striking aspects of Benioff’s new message is that it’s no longer about trying to get everyone using Salesforce.com’s platform. Showing a slide with logos from 21 different PaaS providers, he acknowledges the emerging diversity of the PaaS landscape: “The hallmark of all these platforms of a service is that different ones serve different markets and different developers.” Facebook serves the consumer, Amazon targets LAMP stack developers, Google App Engine is for Python developers, while Force.com serves the enterprise market, he explains.“
So, is this the next big evolution? Platforms for developers?
Even if you don’t agree with the term Web 2.0, you can accept that the web evolved from a content place created by IT aficionados and experts to a participative model where all Internet users are able to communicate, share and create their own content.
So, if there is a next big move, shouldn’t it be again around end-users, and not just developers. Shouldn’t it be about empowering them with an innovative and participative platform?
At BeeBole, we believe that the future of Application-Platform-as-a-Service (APaaS as defined by Gartner) should be about freedom for both. It should be about freedom for developers (providing an environment that is not locking them in) and freedom for users through extended functionality choices and interface configuration without the usual complexity that comes with these kind of choices of configuration possibilities.
We will certainly keep you posted with more very soon.