I came across this article this morning. Iceberg comes with an interesting platform allowing everyone to create web applications with “zero code”. Looking at the market, you can find other competitors such as Coghead, Longjump, BungeeLabs, WyaWorks or Zoho.
There is something striking me in all the video presentations I have seen on those web sites, it is the complexity for any normal user. There is indeed the “zero code” approach but you still need to understand what is a web service, that those web services have variables or that you can link those with workflows.
There are a lot of good ideas but I don’t see the point for the following reasons…